The project involved creating a fresh logo that embodies the simplicity and deliciousness of their pies. We also developed a color scheme and typography that reflect the brand's warmth and accessibility. In addition, we designed packaging that not only protects the product but also serves as a mobile advertisement for the brand.Beyond the visual elements, we crafted a brand story and messaging guidelines that communicate Simple Pie's commitment to quality ingredients and homemade taste. These elements work together to create a cohesive and engaging brand experience, whether customers are visiting the store, browsing the website, or enjoying a Simple Pie at home.